Calgary craft beer is growing in popularity. However, microbreweries need to have marketing strategies to raise revenues. Winning the hearts of consumers does not always depend on producing quality craft beer especially with a tight competition. Creative Sales Strategies are important to leave a mark in a crowded market of beer brewing.
- Start by building your own brand. Quality is the most important factor in Calgary Microbreweries. However even if you produce quality Calgary craft beers, those bottles are not going to end up at buyers’ carts without efforts. Branding and messaging helps in building a connection between the consumer and the product.
For products like craft beers in Calgary, building doesn’t end with having a unique name and logo. It’s a great effort to take into account what the company stands for and how it sees itself. Creating a brand that tells a story to the customers and stand out from the rest is like winning in the lottery.
- Plan on your distribution options. To generate sales, you need to bring your beer to restaurants and stores that sell it. For newly built microbreweries, it’s tempting to work with established distributors but beware. Sometimes established distributor that sales varieties of products isn’t going to be the advocate for your brand than your own salespeople.
- Give social media a try. It may seem strange to introduce your beer products over the internet but it’s a good strategy. It can boost brand awareness and sales. Buying ads on Facebook will build a strong audience for beer-drinkers. It’s the target of Calgary Microbreweries. It also increases your word-of-mouth marketing and allows you to connect with your loyal fanbase.
- Think outside the box. Calgary Microbreweries don’t have to depend on selling Calgary craft beer alone. It’s also possible to sell other products in connection with your main product. You can start introducing t-shirts, beer mugs, beer steins and other items with company logo. Starting a restaurant or beer-tasting room will definitely boost sales.
- Look for possible partners abroad. It may seem difficult for a local microbrewery to sell cases to other countries but it’s a good source of income. Some exporters are looking for craft beers. With the right distributor, who knows you can be the next beer millionaire.