Microbreweries and Craft Beer

Craft beers are becoming very popular as more and more people are getting bored of commercially-made beers.  Giant beer breweries release hundreds of tons of beers per year.  While their taste may be very palatable, they do become boring at times.  This is why a lot of people are now looking into craft beer as these have a more unique taste in them.

Craft beers are made by microbreweries, a type of brewery that produces only a very small volume of beer when compared to major breweries.  The reason for this is that microbreweries aim for uniqueness in taste as well as innovation.

Craft beers are normally found in pubs wherein they brew their own set of craft beer.  This is the very reason why others call craft beer as boutique beers.  Craft beers are often considered by connoisseurs as high quality beer due to their low production levels and their overall taste and aroma.  While craft beers can be a bit pricier than commercially-made beers, for many though it is worth it because of the beer’s high quality.  In fact, most people are happy to pay for this high quality beer because they feel more revived and happier drinking it.Calgary Craft Beer

In Canada, Calgary breweries are becoming known for their craft beer.  Calgary craft beer is one of the things you need to look into should you visit the province of Alberta, Canada.  Even locals there prefer craft beer more than those pumped out of major breweries.  The craft beer Calgary makes has the premium exotic taste you do not find in regular beers.  If you love beer, then you will love craft beer even more as the taste and aroma are truly exquisite.

If you want to taste the craft beers of Calgary, all you need to do is go to pubs that serve these types of beer and order from the different brews that they have.  There are even beer clubs there that allows you to taste a selection of uniquely different beers.  You may even opt to visit or tour the small Breweries Calgary has so you can firsthand view on how they make such high quality craft beer.

Calgary Microbrewery Sales Strategies

Calgary craft beer is growing in popularity. However, microbreweries need to have marketing strategies to raise revenues. Winning the hearts of consumers does not always depend on producing quality craft beer especially with a tight competition. Creative Sales Strategies are important to leave a mark in a crowded market of beer brewing.

  • Start by building your own brand. Quality is the most important factor in Calgary Microbreweries. However even if you produce quality Calgary craft beers, those bottles are not going to end up at buyers’ carts without efforts. Branding and messaging helps in building a connection between the consumer and the product.

For products like craft beers in Calgary, building doesn’t end with having a unique name and logo. It’s a great effort to take into account what the company stands for and how it sees itself. Creating a brand that tells a story to the customers and stand out from the rest is like winning in the lottery.



  • Plan on your distribution options. To generate sales, you need to bring your beer to restaurants and stores that sell it. For newly built microbreweries, it’s tempting to work with established distributors but beware. Sometimes established distributor that sales varieties of products isn’t going to be the advocate for your brand than your own salespeople.
  •  Give social media a try. It may seem strange to introduce your beer products over the internet but it’s a good strategy. It can boost brand awareness and sales. Buying ads on Facebook will build a strong audience for beer-drinkers. It’s the target of Calgary Microbreweries. It also increases your word-of-mouth marketing and allows you to connect with your loyal fanbase.
  • Think outside the box. Calgary Microbreweries don’t have to depend on selling Calgary craft beer alone. It’s also possible to sell other products in connection with your main product. You can start introducing t-shirts, beer mugs, beer steins and other items with company logo. Starting a restaurant or beer-tasting room will definitely boost sales.
  •  Look for possible partners abroad. It may seem difficult for a local microbrewery to sell cases to other countries but it’s a good source of income. Some exporters are looking for craft beers. With the right distributor, who knows you can be the next beer millionaire.

Steps To Starting Mini-Micro Breweries In Calgary

Craft beers became a household name in the mid 1980s. In the early 1980s only twelve microbreweries started to produce quality craft beers. Today, that number is increasingly growing to an estimated 1,700 including Calgary Micro Breweries. Seeing these numbers implicates that  starting a mini-micro brewery is not bad at all. However it requires a lot of work and labor.

  1. Research laws on your area about the production of alcoholic beverages and opening microbrewery. In some places, producing of alcoholic drinks are highly regulated like traditional alcohol production and service businesses. If you intend to sell all your Calgary craft beer then you need to register with the Alcohol and Tobacco Tax Bureau.
  1. Selling craft beer in Calgary or in any other places is tough. Think of a unique name for your mini brewery. Not only that, also make important decision like the size of operation, types of beers to produce, location etc. Your decision can serve as basis to your comprehensive business structure, financing, building, renovating , licensing, insurance, analysis of the competition and marketing plan.
  1. Get the necessary permits and licenses to start selling Calgary craft beer in your mini brewery. This includes local business operations permit, license to sell alcohol and registration with revenue department to to pay taxes. You also need to register with the state comptroller to pay worker’s compensation and unemployment insurance for your employees.
  1. Purchase all the necessary equipment and raw materials for your microbrewery business. Materials for beer brewing should come first. Good deal of several equipment are required for brewing operation. You need to have at least two stainless steel or copper tanks, a heat source for the tank, fermentation cellar, filtering facilities, bottling and packaging equipment. Raw materials include, malted grain, yeast, hops, water and other flavorings.
  1. Unless you are doing it yourself, hire a brew master and 1 or 2 possible assistants. Begin brewing beers at least 90 to 180 days before opening your business to give yourself enough time to prepare.
  1. Think of the best marketing strategy to sell craft beers in Calgary. Follow the detailed  business plan to promote Calgary Microbreweries. Advertising and circulating the name of your business to the public is important before it opens.

Craft Beer Calgary: Top Reasons Why Should Drink It

What do you know about Calgary, Alberta craft beer? If you know very little to nothing about craft beer Calgary, you are missing out on a lot. The Calgary micro-breweries are small yet very independent companies that provide great-tasting beers at rates you can afford.

You might want to start counting how good these Calgary brewery tours are because you’re about to be taken for a magnificent world of craft beers and everything that it has to offer:

  • Calgary breweries produce great tasting beers. Compared to beer water or those that are mass produced, crafted beer offer better taste, considering that those experts who crafted them spent more time ensuring that it has a taste that will appeal to your senses.
  • Breweries Calgary definitely offers craft beer options that come with more alcohol content. Who would want to drink beer that tastes like water without the kick, right? Some craft beers are ever served with as much as 40% alcohol content – that would truly be a piece of heaven on earth!
  • Do you suffer from frequent trips to the bathroom when you drink regular beer? Thank heavens for craft beer because you no longer have to pee every ten minutes. Craft beer, because of its high alcohol content, will only make you drink a glass or two and you feel like you’ve drank enough.
  • Craft beer comes with more health benefits that you ever thought you could get out of a beer. In fact, some studies show that it is healthier than red wine. Every gulp comes with soluble fiber, Vitamin B and even antioxidants.
  • Perhaps the best thing about craft beer is that it comes in a wide variety of options. There are so many small-scare breweries in Calgary that picking which one to try can be quite a challenge. It is the kind of challenge that you’d like to take.Calgary Breweries,Calgary Beer,Calgary Brewery History,Calgary Brewery Jobs
  • And then you discover that every serving of craft beer comes at a much cheaper rate. Not only will it make you drink less but with the kick, but it allows you to spend less on it too.
Beer Calgary

Beer Calgary

Although the annual production of Micro-breweries Calgary is a lot smaller compared to those produced by large companies, they offer the same great experience in every gulp. What are you waiting for? You better get that craft beer today!

Minhas Micro Brewery Calgary
1314 44 Ave NE
Calgary, AB T2E 6L6

Calgary Breweries: How They Grew To Be An Industry

Back in the nineties, the competition between large beer brands has become so tight. It was the era of the non-stop parties that paved the way for the establishments of the most respected of beer brands today. And yet, not a lot of people recognize that apart from the big brands that became so popular during that time, the small breweries Calgary came about. Micro-breweries as they were popularly called has brought newer, better options for many party people who loved to drink.

Calgary craft beer became the name that paved the way to small producers of beer with higher alcohol content. The industry, back then, was starting to gain their market share. Calgary micro-breweries only offered innovative and exciting beer options. Because they name suggests that these industries are smaller compared to the huge established companies, the term that was previously associated with it remained attached to it until today.

Before I forget, it should be mentioned that distillery tours are different than brewery tours.

The primary reason why despite the growth of these breweries through Calgary brewery tours their name remained the same, the size of the companies producing them remained the same. They kept hold of the attachment that they had of what was small. They marketed their beer as if it never grew big or that it has not reached a lot of drinkers. And yet compared to a lot of other beer brands these breweries kept their size small and they love it.

Second, these microbreweries opt to keep their production small to remain part of the small breweries circle. The production was done every day, but it was kept to a minimum. The term micro could no longer be applied to a lot of the companies because their market reach has become far more reaching, and yet their productions remained the same and their offering remained limited.

Because a lot of drinkers have fallen in love with beers produced by small-scale producers, their popularity grew thus it gave birth to its new name, craft beer. The term craft beer fit such types of drinks perfectly because each type was carefully manufactured and crafted to fit the taste of their ideal drinkers. Every craft brewer would say that they may be small and independent, but theirs is of traditional in nature.

Wisconsin brewery tours here!

Whenever you wonder why a lot of small breweries kept to their small state despite popularity, you should think of how much attention they’re getting because they are small. They remained small because they are loyal to the craft of traditionally creating beer.

Calgary Breweries 101: How Beer Works

Brewing beer may seem difficult but it’s just a simple work for the brewer. It may look like a complicated art but the process of turning grains, water, yeast into beer is really simple. It’s because the real hard work is upon the yeast cells.

Now you should know how the process starts. Every beer begins with barley grain. Grains are seeds that contains chemical properties to sprout into a full barley plant under the right conditions. Then it’s the job of Breweries in Calgary to manipulate this potential into a usable product for the brewer.

Basically malting barley involves tricking the grains to believing that it is time to sprout. To make it easier, adding some warm water is important. During the sprouting process, enzymes will activate in the grain that will be used later by Calgary Breweries in the mash. When the barley begins to sprout, the maltster will quickly dries it completely in a kiln putting the enzymes in suspension. Sprouts are then removed and remaining grains are sent to the brewer.

Lauter Tun is Important in Mashing

People around the globe enjoy drinking beer without knowing how it’s made. Typically brewing beer starts with mashing. It’s the process that converts the starches in malted barley to fermented sugars. In Calgary Breweries, crushing the malted barley between rollers to break the kernel is the beginning of their brewing process.

Mashing is done in a special brewer’s container called lauter tun. This container is designed to accommodate the mash without leaking. It also filters way the water through its bottom when the mashing process is complete. To maintain a constant temperature mash, lauter tuns are always insulated.

Conversion of starches usually take an hour or more. At Calgary, Alberta Breweries, (like Minhas Brewery)once they’ve decided that most of the starches have been converted, it’s time to raise the  temperature of the mash to 165 to 170 Fahrenheit. It’s important to suspend the enzymatic process. Then the water is drained away and collected leaving behind bed of grains.

Sparging and Boiling

Calgary Breweries

Calgary Breweries

After that, more warm water are sprinkled on the grain bed at about 165 to 168 Fahrenheit. Water is then drained and collected with the original water from the mash. The result is then called wort – water with sugars, unmodified starches and proteins dissolved and suspended.  The  wort is then boiled to improve the beer.

Boiling wort will reduce the amount of water that increases the concentration of fermentable and unfermentable materials extracted from the grain. Hops which tastes bitter are added during the boiling process to add balance in he sweetness of fermented sugars in beers. If it’s already done, it’s now time to proceed to fermentation and carbonation.